Our Story
Since 2016, Nadura Skin Care has been—and always will be—dedicated to creating natural skincare and healing products that truly work, without the high price tags. We believe effective relief shouldn't come with a compromise on ingredients, affordability, or care.
Hello, I'm Wendy, the heart behind Nadura—and yes, I'm completely addicted to lip balm (ask anyone who knows me!). As an avid gardener here in Jefferson City, Missouri, I've always been fascinated by the power of nature. The herbs, flowers, and plants I grow in my own backyard have long sparked my curiosity about natural healing.
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A few years ago, that curiosity turned into something more. My son gifted me some of his freshly harvested honey and beeswax, and suddenly the idea clicked: Why not turn these pure, natural treasures into something for my lips? YAY—lip balm! What started as a simple homemade batch quickly became months of passionate research, endless trial and error, and (let's be honest) quite a few messy kitchen experiments.​
Along the way, I discovered something even more rewarding: these natural blends didn't just moisturize—they could actually help soothe real skin concerns. From nagging itches and irritations to more challenging conditions like fragile skin, shingles, psoriasis, eczema, molluscum (water warts), and everyday dryness, people started sharing how much relief they found.
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That was the moment I knew I couldn't stop. I wanted to share these gentle, effective formulas with others who were searching for clean, trustworthy alternatives—products made with love, using high-quality natural ingredients like therapeutic essential oils, shea butter, coconut oil, and those beautiful beeswax and honey gifts from my son.
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So Nadura was born: a small, family-rooted brand committed to handcrafting skincare and healing salves that deliver results you can feel, at prices that make sense. Every jar is made with intention, drawing from the healing power of the plants I grow and the wisdom I've gathered along the way.
Whether you're dealing with a stubborn skin issue or just want to nurture your skin naturally, we're here to help. Thank you for being part of our journey—I'm so grateful to turn my passion into products that make a real difference.
With love and lots of lip balm,
Wendy
Founder, Nadura Skin Care
